Magic Box

A unique triangle

When you discover the “Babycool”, the “TRacers” or the enigmatic “Zoomlings”, created by the company Magic Box, it is hard to imagine a group of professionals working in a conventional space.

Obviously the environment conditions, and in this case it does so to the highest extent with regard to both the architecture and its interior layout, devised and developed by OMA and Elastiko respectively. It is surely a dream of a commission in many aspects due to the challenges it entails, and also a creative exercise within the reach of few companies.

The project located in Sant Cugat has a surface area of 3,800m2 arranged over three floors above ground and two for underground parking. A triangular plant that stands out because of its ceramic façade with a series of "bites" or openings that allow natural light to penetrate.

Regarding the design, the objective was to achieve an interior that reflected the creative, innovative and fun spirit of the company, incorporating elements and colours from its characters.

The furnishing, carried out expertly by Bernadí, consists of a large collection of well-known products and brands, from among which Nodum has been selected to offer storage modules at the ends of shared work tables on all the floors.

Although for many, participating with only one product in the project would not seem very relevant, in this case and for any company, it is like being the starting player in an Allstars selection – a Dream Team of innovative brands and products.

It is possible that being one of the most prize-winning products in 2020 –with the German Design Award, Reddot Office design winner and Delta Award– may be partly to blame for projects like this.